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Performance Marketing

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Performance Marketing

Prospecting and Profiling 

One of the keys and vital stages of the sales process is prospecting and profiling. At Global AI Solutions, we help to maintain a sales pipeline full of ideas, and validated, and keep an up-to-date picture of each potential contact in your strategic lead or account.

We help provide strategic account intelligence based on in-depth research as part of your account-based marketing program. We help you determine the features of the purchasing persona for your services and products streamlining your sales resources and marketing program on the “potential” accounts.

 We help companies develop brand awareness by communicating specific messaging to potential customers, raising awareness of, and igniting interest in, your company’s product before a sales representative contacts you. We analyze  prospects to determine if they are receptive to your company’s “value proposition.”

Lead Generation.

A major core part of the sales funnels for a large number of companies is lead generation.  We help companies with the generation of new leads. Before directly contacting qualified leads through salespeople, businesses can educate and nurture prospective customers through email marketing by leads already generated.

We employ various methods which have proven effective for the generation of new leads, Search Engine Marketing (SEM), Search Engine Optimization (SEO), Social Media,  Referal Marketing, Display Ads, and Offline Events. By doing thorough market research, the basic idea is to attract potential customers in your target market with content that is pertinent to your business and demand contact information before they can access the content. This will lead to a smooth and full pipeline for your business growth and development.

Lead Nurturing.

It has been often said that the generation of leads is not as difficult as keeping the generated leads interested. We help to develop and reinforce relationships with buyers at every stage of the sales funnel. Our lead nurturing program focuses on communication and marketing efforts by listening to what potential customers want and giving the information and answers they need to develop trust, increase brand awareness and give the connection constant until a purchase is made.

As quoted by Marketo Engage – “On average, half of the leads in any given system are not ready to buy”. So it is important to employ the services of experts who will help you nurture relationships with buyers through a strategic lead scoring system.

LinkedIn Network.

The business relationships we have plays a huge role in our sales success as the educational world continues to evolve and more complexity is introduced into the game. LinkedIn serves as a large pool of connections waiting to be tapped in. It represents tremendous resources where we can gain leads, and industry insight and boosts conversion and revenue. 

We share valuable content to establish your benefits in the market by solving social problems through the establishment of relevance leading to stronger strength in the sales pipeline. We also help to identify the target audience and decipher the best way to relate with them in the buyer-customer relationship. We help you tap into LinkedIn’s vast network of more than 690 million users for the growth and development of your brand or company.

Events and Webinars.

An engaging and perfect event or webinar can improve the caliber of your leads and even increase conversion rates. Indeed, according to a recent Inside Sales study, 73 percent of B2B marketers believe webinars are a great way to generate high-quality leads. Majorly, 

We create Webinars that are scalable and location-independent which will allow us to talk to hundreds, even thousands, of students all across the country and around the world.  We make this more personalized and simple to manage interactions, share various media, and monitor immediate responses. As your leads respond to questions and polls on your webinar platform, you can collect feedback and improve on it.

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