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Who we build for

Our AI products are built for businesses that sell — online stores, and shops with a stockroom and a till.

Ecommerce & Retail

Between them they cover the path of a sale:

  1. how shoppers find and choose what you sell

  2. what it costs

  3. how much stock to hold

  4. how the store runs from one morning to the next

Who it is for

Five people we build for, the problem each one has, and the products that answer it. These are roles, not client stories.

Ecommerce or merchandising manager

Shoppers search, find nothing and leave — and most of what you sell is never seen.

You keep. You choose where recommendations appear. Both only work with what you already sell and have written down.

Buying or inventory planner, across several shops

You need to know how much to order, shop by shop, and your prices sit still while stock, cost and demand move.

You keep. You set how often running out is acceptable and the floor and ceiling for every price. You place every order.

Store or regional operations manager

Problems like negative inventory or over-received orders surface days late, stockroom badges get lost, and every number means asking someone for a report.

You keep. Every fix starts as a draft a person approves, nothing writes to your point-of-sale system, and only staff who agreed are enrolled.

Marketing or CRM lead

You can't see which customers buy the same way or which group has quietly stopped coming back — and every visitor sees the same ad.

You keep. You decide what to do with each group and where each ad may run. Personalised Ads never buys data about your visitors.

Head of the digital team behind the store

Every change to the site risks breaking something like the basket total, and every project starts as a brief nobody has broken into tasks.

You keep. It suggests fixes and drafts plans. You decide what goes live, and who does what by when.

Beyond commerce

Commerce is the centre, not the boundary. Our practices — design, development and AI, brand, strategy, marketing and enterprise solutions — work for businesses outside retail too.

Enterprise Solutions is offered at three sizes:

  • Startups
  • SMEs and fast movers
  • Enterprises

See yourself in one of these?

Tell us what you're working on